Free. No Credit Card.

9 Tools That Tell You the Truth About Your Business.

The Identity Level of the C²I Toolkit. Interactive assessments, calculators, and scripts that force you to answer the questions you have been avoiding.

Are you building a business or freelancing with a logo? These 9 tools will tell you. Enter your email and get instant access.

Free forever. You will also receive Tutu's weekly memos on building creative institutions.

161+ tools and templates 12 levels 3 pathways

What You Get

Nine Interactive Tools. Not PDFs.

These calculate, score, and respond to your inputs in real time. Built for creative founders who need answers, not templates.

Tool 01
The Masquerade Manifesto

The C²I manifesto. Print it. Pin it. This is the standard your business is measured against.

Framework
Tool 02
Founder Identity Assessment

Am I a freelancer or a founder? Self-assessment with scoring that identifies your mental blocks.

Assessment
Tool 03
10-Year Vision Canvas

Map your institution's 10-year vision. Core values, non-negotiables, destination. One page.

Template
Tool 04
Money Mindset Assessment

The money beliefs sabotaging your pricing. Scoring system with reframes for each one.

Assessment
Tool 05
Burn Rate Calculator

Plug in your personal and business expenses. Get your survival number and runway instantly.

Calculator
Tool 06
Founder Operating System Planner

Design your daily routine, energy audit, focus sheet, and weekly CEO dashboard.

Template
Tool 07
Niche Selection Matrix

Score potential niches on passion, profit, competition, and demand. The math picks for you.

Calculator
Tool 08
Anti-Client Profile Builder

Define who you will NOT work with. Red flags checklist. Qualification questions for discovery calls.

Template
Tool 09
Discovery Call Disqualification Script

Word-for-word script for your discovery calls. Qualifying and disqualifying questions included.

Script

And That Is Just Level 1.

The full C²I Toolkit has 12 levels and 161+ tools. Service agreements, NDA templates, pricing calculators, client onboarding flows, payroll trackers, KPI dashboards, strategic planning frameworks, and everything else your creative business needs to run like an institution.

Legal Templates Pricing Calculators Client Onboarding HR Policies Financial Trackers Operations SOPs Growth Frameworks KPI Dashboards

Start With the Identity Question.

Everything else follows from whether you answer it honestly.

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