Every contract. Every template. Every framework. Every calculator. Built for agencies, studios, production companies, and creative consultancies. You do not learn how to build infrastructure. You get the infrastructure.
The Identity Level of the C²I Toolkit. Interactive assessments, calculators, and scripts that force you to answer the questions you have been avoiding.
You will also receive Tutu's weekly memos on work, identity, and building creative institutions.
Nine interactive tools. Not PDFs. These calculate, score, and respond to your inputs in real time.
The C²I manifesto. Print it. Pin it. This is the standard your business is measured against.
Am I a freelancer or a founder? Self-assessment with scoring that identifies your mental blocks.
Map your institution's 10-year vision. Core values, non-negotiables, destination. One page.
The money beliefs sabotaging your pricing. Scoring system with reframes for each one.
Plug in your personal and business expenses. Get your survival number and runway instantly.
Design your daily routine, energy audit, focus sheet, and weekly CEO dashboard.
Score potential niches on passion, profit, competition, and demand. The math picks for you.
Define who you will NOT work with. Red flags checklist. Qualification questions for discovery calls.
Word-for-word script for your discovery calls. Qualifying and disqualifying questions included.
Everything else follows from whether you answer it honestly.
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