The Identity Level of the C²I Toolkit. Interactive assessments, calculators, and scripts that force you to answer the questions you have been avoiding.
Are you building a business or freelancing with a logo? These 9 tools will tell you. Enter your email and get instant access.
Free forever. You will also receive Tutu's weekly memos on building creative institutions.
These calculate, score, and respond to your inputs in real time. Built for creative founders who need answers, not templates.
The C²I manifesto. Print it. Pin it. This is the standard your business is measured against.
FrameworkAm I a freelancer or a founder? Self-assessment with scoring that identifies your mental blocks.
AssessmentMap your institution's 10-year vision. Core values, non-negotiables, destination. One page.
TemplateThe money beliefs sabotaging your pricing. Scoring system with reframes for each one.
AssessmentPlug in your personal and business expenses. Get your survival number and runway instantly.
CalculatorDesign your daily routine, energy audit, focus sheet, and weekly CEO dashboard.
TemplateScore potential niches on passion, profit, competition, and demand. The math picks for you.
CalculatorDefine who you will NOT work with. Red flags checklist. Qualification questions for discovery calls.
TemplateWord-for-word script for your discovery calls. Qualifying and disqualifying questions included.
ScriptEverything else follows from whether you answer it honestly.
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